A brand born from a simple insight. Consumers were looking for the authenticity of a product consumed by true Mexicans.
Espolon was inspired by J. G. Posada, the famous Mexican engraver that told stories of every day life, struggle and social injustices in Mexico.

The brand reinterprets scenes from this Mexican legacy, defining a visual narrative across the bottles.
The various scenes depict a moment in Mexican history. A rooster named," Ramon" was introduced and named after the master distiller. He becomes a participant in every story becoming a living symbol of the Mexican independence.