1300 on Fillmore is an upscale restaurant located in the lower Fillmore district of San Francisco. The vision of owners chef David Lawrence and wife Monetta White was to create a restaurant that draws on the rich cultural history of San Francisco’s Fillmore Jazz district.
In an industry of celebrity chefs’ egos in constant competition, we arrived at a brand story that is authentic, social and experimental—just like the jazz 1300 is known for. This story is inspired by David’s charisma as captured in his always-lively hand expressions. David’s hands embody a living identity—the symbol of an artist at work,
