1300 Fillmore —
The Kitchen of David Lawrence
1300 on Fillmore is an upscale restaurant located in the lower Fillmore district of San Francisco. The vision of owners chef David Lawrence and wife Monetta White was to create a restaurant that draws on the rich cultural history of San Francisco’s Fillmore Jazz district.
In an industry of celebrity chefs’ egos in constant competition, we arrived at a brand story that is authentic, social and experimental—just like the jazz 1300 is known for. This story is inspired by David’s charisma as captured in his always-lively hand expressions. David’s hands embody a living identity—the symbol of an artist at work,
